napchat expands ad toolkit for app marketers
- nap this week started offering software tools to help developers marketing their apps on photo-messaging platform Snapchat, as the social media company expands service for direct response advertising. The ad suite includes products to boost retention, lifetime value (LTV) and return on ad spend (ROAS), and will integrate Snapchat experiences into apps to keep users engaged, according to a Thursday announcement.
- Mobile games publisher Tamatem boosted LTV 50% for the launch of its "Fashion Queen" game using Snap's app ads products for re-engagement and user acquisition, according to a Snap case study. The company also now lets app marketers optimize for installs in campaigns using augmented reality (AR) lenses. Tophatter, a live auction shopping app, saw a 125% gain in ROAS by using Snap's new "minimum ROAS," a programmatic bid strategy to reach the highest-spending Snapchat users
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